Closing the consumption gap that exists around most technology products today is good for customer satisfaction. So what? For years, service organizations could not provide a good enough answer to this question. They never got the headcount nor the investment dollars needed to actually attack the problem. But today’s radical shift to cloud and other consumption-based product pricing models is providing a dramatically different framework from which to answer this question.

So what should the role of services be in growing profitable account revenue? This has been a very talked-about subject. How should we think about the opportunities, and how should we realistically evaluate our ability to deliver on the promise given the people, processes, and business models we have in services today?

TSIA president and CEO J.B. Wood answered these questions and more in today’s opening keynote address. J.B. gave away some “golden nuggets” in this his discussion—nuggets that we can all use for building a better services organization. For a full write-up, see this evening’s edition of ConferenceNews Daily.

TSIA CEO J.B. Wood Addresses the Changing Role of Services in the Sales Process

This Morning's Keynote

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