The biggest news of the day? TSIA. That’s right, AFSMI, SSPA, and TPSA have become the Technology Services Industry Association…and the benefits are boundless. TSIA will continue to serve its members in the areas of professional services, field services, and support services with the rich content, cutting-edge research, and unparalleled events for which it has long been known. But now we can tap into the power of one—a single voice, a single presence at the forefront of the massive industry we know as services. Following the announcement, a champagne toast, led by TSIA CEO J.B. Wood, sealed the deal, with a sea of stemmed glasses raised in honor of the momentous occasion.

 And if that’s not enough, this conference also marked the release of Complexity Avalanche, Wood’s new book. The book documents the growing consumption gap caused by the avalanche of complexity that today’s tech companies have unleashed on their customers. Wood discussed the topic in his opening keynote presentation and called upon these companies to better map their services portfolio to their customers’ true need: getting value from the product.

Monday afternoon also marked the opening of the Technology Services Expo, with close to 40 exhibiting companies in attendance, six of which—Compuware, Convergys Corporation, KANA Software, Language Weaver, LogMeIn, and TouchStar—were honored as part of the Fall 2009 Technology Services Recognized Innovator program.

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