Our final day started with 20 breakout sessions, which once again pulled great crowds. The much-anticipated Awards Luncheon followed. The room glittered in gold and the luncheon fare itself was worthy of kudos. Happy recipients from SRII, SSPA, and TPSA took their turns on stage to be aptly honored for their accomplishments. Read award details on our press release page.

Following the awards ceremony, keynote speaker Jeff Howe, contributing editor of Wired Magazine and author of Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, took the stage. Jeff was the first to analyze the phenomenon and coin the word “crowdsourcing” for how business is embracing the digital herd by enlisting the masses to help stoke popular trends. He pointed out, however, that perhaps the hardest lesson for businesses to learn is the importance of including people in solving problems with whom they don’t ordinarily work. The crowd, he feels, can lead you down a less-traveled path. Inspired by Howe’s insights and their application to technology service and support, conference attendees left our event on a truly high note.

I checked in with J.B. Wood again and he couldn’t be happier. He said that seeing this type of attendance is tangible evidence that services are needed now more than ever; it validates not only our Associations’ value propositions, but those of our member organizations as well.

In this economy, it’s a true testament to our membership communities that they came out in such high numbers to attend this event. We thank both our members and partners who attended―we couldn’t have done it without you.

View photos of the event on Flickr.

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